Legal Institutions

Double whammy – Indian markets and social media

Double whammy – Indian markets and social media

In the wake of the pandemic, the practice of advertising and promoting products and services by brands through social media has multiplied. There is a clear shift in the ideology of promoting products and services. While this transformation was already underway, the state of the pandemic linked to Covid 19 has accelerated this transformation. During …

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Double whammy – Indian markets and social media

The Digital Services Act is making progress through the legislative process

European Parliament (“Parliament”) Amending the proposed content, basic rights, and targeted advertising amendments to the Digital Services Act. On December 14, 2021, the Committee on the Internal Market and Consumer Protection of the Parliament of the European Union (“”A committee”) His report adopting proposals to amend the Digital Services Law1, originally proposed by the European …

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Double whammy – Indian markets and social media

Can advertisers claim the bottle is made of recycled material if the cap isn’t? Depends on who you ask. . .

A recent decision by the UK Advertising Standards Authority stated that the “100% recycled” claim that appeared in advertising for packaged iced tea was misleading, when the bottle cap and label were not made from recycled materials – even though the ad was He has a disclaimer explaining this fact. While it is always difficult …

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Double whammy – Indian markets and social media

One Click: What New Spam Regulations Mean for Your E-Business Marketing Communications

The new Spam Regulations 2021 (Cth) confirms and states that companies must ensure that their marketing communications contain a simple and easy-to-navigate opt-out facility. This facility shall not require the Recipient to provide personal information, sign in, or create an account with the Company to opt out. the new Spam Regulations 2021 (Previous) (Systems 2021), …

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Double whammy – Indian markets and social media

Influencer Marketing UK – Regulator Watching

Influencer marketing is a popular way for brands to engage and engage with their audiences in beneficial ways. Brands are allowed to partner with influencers who align with their image and core values. Influencers can then raise the brand’s profile through multiple ways, such as social media, attending events, podcasts, blogging, content creation, and more. …

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Double whammy – Indian markets and social media

Congress Considers New Targeted Advertising Law

Recently, several members of Congress introduced a bill directly targeting the digital marketing industry. Known as the Surveillance Advertising Ban Act, the law is a targeted advertising law that seeks to ban or restrict what sponsors call “surveillance advertising.” Simply put, the law would prevent ad facilitators (such as Facebook, Google, and data brokers) from …

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Double whammy – Indian markets and social media

Q4 2021 Lexology Legal Influencers – What does it mean to be a Lexology Legal Influencer?

Lexology Legal Influencers learn about thought leaders in the legal industry every three months. Recognized legal influencers continually provide our subscribers with useful and insightful legal analysis in a particular practice area, region or country. What does it mean to be a thought leader? The traditional marketing model used by law firms is being phased …

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Double whammy – Indian markets and social media

Beware of an Illinois employee who insists on independent contractor status

Imagine that your company hires a salesperson, consultant, or other professional who insists on arranging an independent contractor. He wants to be free to accept other job opportunities. Accommodate your company by paying a daily rate for services, setting up a pay-on-billing system, paying as a 1099 contractor, and signing a written contract stating that …

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Double whammy – Indian markets and social media

Content Marketing Metrics Your Law Firm Really Needs to Track

How do you know if your content marketing strategy is working? Answer: Determine the right metrics to track to measure the performance of your content. When you search the internet to find those metrics that you and your company should be tracking, you will come across thousands of articles that advise you what is best. …

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Double whammy – Indian markets and social media

Why is the Marketing Service Fee considered a “property”?

Paying a marketing service fee by a Thai subsidiary of its parent company outside of Thailand may be problematic. Especially after the Philips case in 1997. The Thai Revenue Department (“TRD”) at that time decided that the fee paid by Philips’ subsidiary in Thailand to the related party in the Netherlands was “property” rather than …

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