Marketing/advertising on social media

Patagonia boycotts Facebook, urges other companies to do the same

Patagonia boycotts Facebook, urges other companies to do the same

Patagonia says its business has been hurt by its decision to remove paid advertising on Facebook in June 2020. Photo: Bloomberg Patagonia doubles down on its decision to stop all paid ads on Facebook company FB -4.23% It urged other companies to join the sportswear company in its boycott of the social media company as …

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6 Tips for Marketing Your Small Business on Instagram

6 Tips for Marketing Your Small Business on Instagram

There are reasons to resent social media – for example, it can be exasperatingly addictive and possibly isolating. But like anything else in today’s social scene, it’s a two-sided coin. Social media also fosters connections that can be difficult to make in person, particularly between businesses and consumers. It gives companies a chance to be …

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Ad-Tech Smartly.io buys Google-focused company for more than 0 million

Ad-Tech Smartly.io buys Google-focused company for more than $100 million

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that provides creative tools for various Google platforms, for more than $100 million as it seeks to expand its offering beyond social media. Subscribe to newsletters The Wall Street Journal | CMO today CMO Today brings the day’s top stories to media …

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