Marketing automation

Why do you need an enterprise-level marketing classification

Why do you need an enterprise-level marketing classification

MToday’s hackers take advantage of the wide range of data available to them literally at their fingertips. In theory, this data should provide them with insights to help improve their marketing efforts and increase profitability. But data can be misleading, and decisions made based on that data can be flawed. As technology advances and more …

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Apteco & Syniverse Collaborate on Marketing Automation Channel

Apteco & Syniverse Collaborate on Marketing Automation Channel

Apteco announced today that it is working with Syniverse, “the world’s most connected company”TM, to introduce the WhatsApp Business platform to businesses in Europe and beyond. This partnership allows organizations to use the WhatsApp Business API as an integrated channel to coordinate and personalize the messages that customers choose to receive. WhatsApp is the leading …

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Things to consider before you start using Marketing Cloud

Things to consider before you start using Marketing Cloud

Opinions expressed by entrepreneur Shareholders are theirs. When it comes to marketing, it can be hard to know where to start. This is especially true for small businesses that are just getting started and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for these …

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Top 8 Military CMO Stories of the Week – January 13, 2022

Top 8 Military CMO Stories of the Week – January 13, 2022

Constant Contact acquires Vision6 Email and SMS marketing platform, Vision6, has been acquired by Constant Contact for an undisclosed amount. US-based Constant Contact, a digital marketing platform also geared towards small and medium businesses, confirmed that it signed an acquisition agreement this week on a deal that is expected to expire in the second quarter …

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