Marketing Strategies

Why you should look for data for smart marketing

Why you should look for data for smart marketing

Opinions expressed by entrepreneur Shareholders are theirs. A strategy to improve brand communication based on customer information may seem very simple at first glance. But the classes it includes are not simple. Communication and engagement with customers is the starting point, but the focus should be on gathering deep insights into customer preferences, needs, demands …

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Be flexible in 2022: a marketing consultant thinks it over

Be flexible in 2022: a marketing consultant thinks it over

TORONTO, Dec. 28, 2021 (The Globe Newswire) — Hossam Jandal, an internationally acclaimed business and marketing consultant, says business owners should re-evaluate their marketing strategies as the new year approaches. Due to the massive shifts in consumer behavior and changes in technology, it is unlikely that previously successful approaches will produce the same results in …

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3 ways direct-to-consumer brands can benefit from media coverage

3 ways direct-to-consumer brands can benefit from media coverage

Opinions expressed by entrepreneur Shareholders are theirs. The digital marketing landscape has undergone a radical transformation. Marketers can no longer rely on traditional search marketing and social networking channels. Costs are rising, profit margins are decreasing. Given this, DTC brands will find it difficult to attract high-value customers (LTV), and if they do, there is …

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