Maruti Suzuki is taking digital campaigning to the next level, to rely more on paid search in 2022

Maruti Suzuki is taking digital campaigning to the next level, to rely more on paid search in 2022

Maruti Suzuki, India’s largest automaker, plans to spend more on “paid research” in the next financial year. Since the pandemic, most brands have relied heavily on paid searches to attract qualified consumers to their websites in a more personalized and targeted manner. Maruti currently spends 25-30 percent of its digital advertising budget on paid searches …

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