3 ways direct-to-consumer brands can benefit from media coverage

3 ways direct-to-consumer brands can benefit from media coverage

Opinions expressed by entrepreneur Shareholders are theirs. The digital marketing landscape has undergone a radical transformation. Marketers can no longer rely on traditional search marketing and social networking channels. Costs are rising, profit margins are decreasing. Given this, DTC brands will find it difficult to attract high-value customers (LTV), and if they do, there is …

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