Millennials

Millennials aren’t always all about the digital experience.  This is good news for your marketing department.

Millennials aren’t always all about the digital experience. This is good news for your marketing department.

Opinions expressed by entrepreneur Shareholders are their own. It turns out that millennials’ digital reputation may be misinterpreted. And this can be a very good thing for your business’ marketing department. As a generational group, the majority of millennials are at their peak energy consumption, according to Morgan Stanley. This makes it a natural target …

Millennials aren’t always all about the digital experience. This is good news for your marketing department. Read More »

#Retrace2021: Influencer-led buying played a big role in driving growth: SUGAR CEO Vineeta Singh

#Retrace2021: Influencer-led buying played a big role in driving growth: SUGAR CEO Vineeta Singh

A well-established name in the Indian beauty and personal care market, SUGAR Cosmetics was among the first to move into the D2C (direct-to-consumer) space as a digital cosmetics brand. Sponsored by Vineeta Singh, an IIT and IIM graduate who co-founded the beauty startup in 2015 with her husband, the brand today boasts more than 2 …

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