Why are auto giants and startups marketing electric vehicles to more mainstream audiences

Why are auto giants and startups marketing electric vehicles to more mainstream audiences

Last year, Disney partnered with General Motors on a campaign as part of GM’s broader strategy to market electric vehicles. (In this ad, the 2022 Chevy Bolt is shown with the Star Wars X-Wing Fighter.) general motors IIn 2011, a satirical commercial asked viewers a hypothetical question: “What if everything was on gas?” The ad …

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