#Retrace2021: Influencer-led buying played a big role in driving growth: SUGAR CEO Vineeta Singh

#Retrace2021: Influencer-led buying played a big role in driving growth: SUGAR CEO Vineeta Singh

A well-established name in the Indian beauty and personal care market, SUGAR Cosmetics was among the first to move into the D2C (direct-to-consumer) space as a digital cosmetics brand. Sponsored by Vineeta Singh, an IIT and IIM graduate who co-founded the beauty startup in 2015 with her husband, the brand today boasts more than 2 …

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