Trademarks

ZALORA introduces new campaign support for hungry customers via Google Ads

ZALORA introduces new campaign support for hungry customers via Google Ads

ZALORA has partnered with Google to launch a new marketing solution “Google Ads with ZALORA”. The solution will provide brands with a broader range of Google ad formats and campaign support from ZALORA, along with tools that measure and optimize their marketing campaign. According to Yokesh Praphu, Senior Regional Director, Performance Driven at ZALORA Group, …

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If you want Generation Z, you need Audio, Marketing, Advertising and ET BrandEquity

If you want Generation Z, you need Audio, Marketing, Advertising and ET BrandEquity

If you want Generation Z, you need sound. By Arjun Kolladi For a while now, brands have been looking at more impactful ways to communicate with the over-generation of information often distracted by Zs. The emergence of the pandemic has accelerated the shift in marketing campaigns as brands have sought newer ways to reach this …

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5 Common Challenges Entrepreneurs Face When Creating a Brand Name

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Opinions expressed by entrepreneur Shareholders are their own. The name you choose says a lot about your brand. It can tell potential clients who you are. It should be simple, but interesting. Your name needs to be allowed to continue to grow, expand and evolve. Because words have powerful meaning and names, your name should …

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Step 1 to build a personal brand is not what you think

Step 1 to build a personal brand is not what you think

Opinions expressed by entrepreneur Shareholders are their own. Personal branding is undoubtedly a hot topic these days. If you explore the term “personal brand” on Google Trends, you’ll see a sharp rise in the number of times this term has been searched over the past five years. However, as much as we talk about personal …

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