Winter Olympics

Most of the IOC’s major sponsors fell silent in the run-up to the Beijing Olympics

Most of the IOC’s major sponsors fell silent in the run-up to the Beijing Olympics

The Beijing Winter Olympics is fraught with potential risks for major sponsors, who are trying to remain silent about China’s human rights record while protecting the at least $1 billion they have collectively paid to the International Olympic Committee. That could reach $2 billion when new figures are expected this year. Sponsors include big household …

Most of the IOC’s major sponsors fell silent in the run-up to the Beijing Olympics Read More »